“Without integration, there is no adoption”: Forbes Global Properties Expert Panel Explores Technologies Poised to Impact the Real Estate Industry

New York (August 2, 2023): Forbes Global Properties, a curated consumer marketplace of luxury homes and an invitation-only membership network of top real estate firms, recently hosted an information-packed member session that explored timely insights, experiences, and trends influencing the industry’s technological landscape. Moderated by Forbes Global Properties Chief Digital Officer Lisa Gluck, expert panelists included Matt Beall, CEO and Principal Broker of Hawaii Life and newly named Board Chair of Forbes Global Properties, RETSY Founding Partner Chris Morrison, and Michael Rossi, Chief Executive Officer of Elegran.

“Without integration, there is no adoption,” said Rossi, who shared that his New York City-based firm recently examined its technology offering with an eye towards deepening integration for the benefit of its agents. Among the modifications, Elegran introduced AI to help its agents manage lead generation and facilitate engagement at a time that is most meaningful to the client.

“You can very easily get lost in the space where you are calling, looking for the client that wants to search the market today. We use AI to surface that information,” added Rossi.

“AI will change everything, but the way we are looking to use AI is to make our agents’ lives easier,” said Morrison who founded top-performing Arizona-based RETSY as a technology-based brokerage just three years ago.

Recognizing that technology solutions vary greatly depending on the needs of the brokerage, Beall emphasized the importance of evaluating the consumer-value of technology within the context of the local, nuanced marketplace.

For his Hawaii-based firm, Beall sees a growing need for virtual and augmented reality tours, especially in the new construction segment.

Sharing that the median age of the homes in the local market is 33 years, Beall said, “There is value in visiting a site at the actual altitude and putting on a headset to see the real-time views with the super-imposition of the kitchen, or the bedroom.”

The panelists all stressed the need to balance technology with maintaining a personal connection to their agents and the clients they represent.

“It is about layers,” said Rossi. “Technology is not the be all end all, it is a component of the offering. We leverage technology in multiple ways, but ultimately it points back to how we create efficiency or give our agents back time so they can have those human interactions.”

The exclusive worldwide residential real estate partner of Forbes, Forbes Global Properties provides branding and marketing services to the world’s premier real estate firms and is now represented by more than 13,000 real estate agents across 440 locations. Members are thoroughly vetted, and the network is comprised of top brokerages with proven records of success in luxury property sales and recognized delivery of exceptional client service.

About Forbes Global Properties

Established in 2020 and led by the world’s foremost independent luxury residential brokers and industry veterans, Forbes Global Properties is a curated consumer marketplace that connects discerning buyers directly to the world’s finest homes and the elite agents that represent them. The invitation-only network spans 440 locations and comprises more than 13,000 property experts across the U.S., Asia, Australia, Canada, the Caribbean, Mexico, the Middle East, New Zealand, and Europe. For more information, visit forbesglobalproperties.com.


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Lori Levin, Rubenstein Public Relations, +1 212.805.3013, [email protected]


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