The Toronto-based residential real estate firm joins as the network’s preferred partner for the Greater Toronto Area and Ontario cottage country as luxury housing sales soar
Toronto, Canada (July 8, 2021): Forbes Global Properties, a curated showcase of luxury homes and an invitation only membership association of luxury property experts, announced it has expanded into Canada, welcoming Toronto’s Barry Cohen Homes to its prestigious ranks. Over the last decade, Barry Cohen Homes has sold more high-end real estate than any other competitor in the Greater Toronto Area (GTA) between C$3 million and C$35 million combined. The firm also boasts the highest-ever recorded residential sale reported on the Toronto Regional Real Estate Board.
Established in 2020 as an invitation-only consortium of top international luxury real estate firms, Forbes Global Properties is the exclusive residential real estate partner of Forbes, the world’s leading business media brand. As a preferred partner of Forbes Global Properties, Barry Cohen Homes will immediately capitalize on Forbes’ engaged audience of more than 100 million monthly global visitors to connect, inform, and inspire high-net-worth potential homebuyers and sellers about the finest properties for sale in the GTA, Ontario’s cottage country, and around the world.
“We’re honored to be selected as the exclusive brokers for the GTA and Ontario’s premier cottage country by Forbes Global Properties. Our exposure through Forbes’ massive global network will ensure that our select luxury properties are viewed by an audience that spans all seven continents.”
—Barry Cohen, Barry Cohen Homes
“We’re honored to be selected as the exclusive brokers for the GTA and Ontario’s premier cottage country by Forbes Global Properties,” says Barry Cohen, President of Barry Cohen Homes. “Our exposure through Forbes’ massive global network will ensure that our select luxury properties are viewed by an audience that spans all seven continents. The timing is particularly important, given that the market for luxury homes has gained significant traction in the GTA in the first half of 2021, compared to the same period one year ago. Sales of luxury properties have soared at every price point, with the number of homes sold at both the C$3 and C$5 million price points climbing by more than 200 percent, 1,151 and 193 versus 344 and 60 respectively. Average prices have also appreciated in tandem as limited inventory levels continue to place upward pressure on values.”
“The partnership also dovetails with an anticipated relaxation at the Canadian border and a projected upswing in immigration, specifically benefiting the GTA,” says Justin Cohen, Vice President of Barry Cohen Homes. “Adding a powerhouse brand to our marketing mix is exceptionally exciting for us and will prove to be a game changer for our clientele. Looking back at some of our most notable sales, many were a direct result of media exposure, so when the opportunity to partner with the Forbes brand arose, we jumped on it.”
As a preferred partner of Forbes Global Properties, Barry Cohen Homes, and in turn its clients, will benefit from:
- Access to Forbes’ engaged worldwide audience, with homes presented to potential buyers across Forbes and Forbes Global Properties print, digital, and social media channels with expert commentary, timely market data, and top-tier editorial.
- A unique and innovative forum for member agents to collaborate and transact.
- A suite of tools and resources backed by actionable analytics, in-depth editorial, and timely social media content.
- A dedicated page on forbes.com, and exclusive advertising opportunities and access to Forbes’ premier conferences, events, and touchpoints.
Reserved for luxury properties, forbesglobalproperties.com showcases a curated collection of high-value homes for sale worldwide. The site now includes such luxurious Canadian residences as an architecturally significant residence and famed horse stable in Ontario’s King City; the 14,000-plus square foot Grand Dragonfly Hill Estate; and a renowned Joe Brennan designed and built custom six-bedroom residence in Toronto.
“We are thrilled to welcome Toronto’s Barry Cohen Homes to our exclusive network and as our first brokerage firm in Canada,” said Alex Lange, CEO of Forbes Global Properties. “Toronto is an important global economic hub and is home to a growing affluent population, including 62 billionaires according to the 2021 Forbes Billionaires list. With a reputation for exceptional client service and a history of success in luxury property sales — including the record for the most expensive home ever sold in the region — Barry Cohen Homes is the ideal partner to represent the Forbes Global Properties brand in Toronto and cater to this affluent clientele of luxury home buyers and sellers.”